Effective Bottom Line Growth Strategies With Farm Management SoftwareEllis Smith and guest Matt Mayberry, CEO and Co-Founder of Trym, discuss how you can make informed decisions to improve operational efficiency, maintain consistency, grow revenue, and increase your competitive advantage.
At its core, the cannabis industry is an agricultural market, and the fact of the matter is that farming is hard work. After meeting with hundreds of cannabis cultivators, Trym co-founders Benjamin Wong, Matt Mayberry, and Karen Mayberry came to some insightful conclusions about the needs of cannabis farmers and how technology can help them streamline their operations. Their detailed interviews with the boots on the ground helped them design the only farm management software specifically built to address the challenges facing cannabis cultivators today.
Mayberry and Wong both came from the solar industry, which up until only a short while ago, went through many of the same growing pains the cannabis industry is going through today. Operations are struggling to sustain profits, improve efficiency, and scale appropriately. Cannabis brands, just like solar, can benefit from thorough analysis of operational data to make informed adjustments and improve their competitive edge.
Trym, the only farm management software specific to the cannabis industry, is designed to help farmers see the forest for the trees. Trym makes data collection and task management easy, even as businesses scale. Data analysis is no longer delayed or solely reactionary; it's immediate and effective.
Trym Farm Management Software Helps Cultivators Overcome Current Market Challenges
- Problem: The cannabis industry is more competitive than ever before, and markets are experiencing massive price drops. To thrive in this increasingly competitive market cultivators must either join the race to the bottom or grow their brand and unique selling proposition. In both cases, companies are seeking new ways to improve efficiency and maintain profitability.
- Solution: Trym farm management software provides farmers with necessary data analytics for determining costs, find inefficiencies, and maintain consistency. It's the detailed insights that management needs to make facility, labor, and crop adjustments to reduce costs, increase yields, and continuously deliver a quality product.
In the last year alone, prices have fallen through the floor in many recreational markets. In Nevada, the cost of cannabis has dropped 22 percent since 2017, in Washington 53 percent, and a whopping 65 percent in Oregon state. In these markets, growers must fine-tune their operation to achieve their business objectives as efficiently as possible.
The challenge for companies is to uncover operational issues to address them accordingly. The three co-founders of Trym designed a system capable of pulling data from the grow room and the labor force that allows farmers to see what’s working and where there are opportunities for improvement. Data analysis at this level enables cultivators to track costs, tasks, and conditions for each batch and compare the results to other batches. This comparison allows cultivators to see what aspects of their operation most impact yield and profitability. Trym turns high-resolution data points from a cultivation business into clear insights so that cultivators can easily make data-informed decisions.
- Problem: Growers are scaling their businesses, but their processes and systems aren’t sufficiently scaling with them. Cultivators are finding that the same procedures that worked in a two-room operation are not adequate for large commercial facilities.
- Solution: Trym software automates data collection and provides cultivators with real-time insights into their farm operations, whether they have a single facility or dozens.
Many growers, even today, rely on whiteboards and notebooks for recording environmental conditions and team coordination. Although whiteboards and notebooks may have worked sufficiently for small grow operations with 1 or 2 rooms and a couple of team members, these methods are inadequate for commercial scale operations. As businesses have scaled, it’s common for grow facilities to have dozens of rooms and employees. Additionally, many companies now have numerous facilities, spread across different cities or even states. Operating at this scale presents a new set of challenges, such as ensuring employees are productive, product quality is consistent, and costs are managed.
Trym helps businesses overcome these challenges by providing an automated and convenient platform for managing farm operations. With Trym, crop, labor, and facility data is rolled into an insightful analysis of company productivity and profitability. Operational adjustments can be monitored, and results tracked, allowing managers to quantify the impacts of initiatives and investments easily. Trym automates the data collection process, ensuring cultivators always have current information about their business, their crop, and their team. As a result, cultivators no longer need to tediously enter and analyze data from a multitude of different sources. Trym is the data analyst that every company can benefit from, but traditionally few can afford. As a subscription model, based on the size of the business, Trym is accessible to all farms, irrespective of their scale.
With the ever-evolving landscape of the industry, drastically changing prices, and increasingly stiff competition, finding a competitive edge often comes down to the numbers. Having an automated system that crunches those numbers, promptly, is essential to maintaining business success. No more whiteboards, no more wasting time, and no more excel spreadsheets to neglect for weeks or even months later. It's about knowing, in real time, the bottom line.