Knowing What You Don’t Know
From electronic tracking systems to smart scales, RFID readers, and SaaS platforms, the most successful cannabis businesses leverage cannabis compliance technology to improve operations, compliance, culture, and ultimately products, brands, and both the top and bottom lines.
Long gone are the days of cannabis farmers scribbling illegible notes on stained notepads in the grow room. Today there is a growing marketplace of community-driven, expert-developed grow applications for mobile devices. Now, thanks to recent advancements in cloud-based technology, and our increasing obsession with mobile technologies, a cultivator can see everything they need to know about their crop all in one place.
Investors would do well to carefully consider how technologies can reduce friction from production through the point of sale while also anticipating burgeoning market sectors and considering how a fully legal market might change the value proposition for certain technology platforms.
