Apple Softens Stance on Cannabis Apps
Is big tech turning the corner in a quest for cannabis acceptance?
Long gone are the days of cannabis farmers scribbling illegible notes on stained notepads in the grow room. Today there is a growing marketplace of community-driven, expert-developed grow applications for mobile devices. Now, thanks to recent advancements in cloud-based technology, and our increasing obsession with mobile technologies, a cultivator can see everything they need to know about their crop all in one place.
Investors would do well to carefully consider how technologies can reduce friction from production through the point of sale while also anticipating burgeoning market sectors and considering how a fully legal market might change the value proposition for certain technology platforms.
Whether you want to retain a loyal customer in the recreational market, a medical patient, or to simply catch more of the curious newcomers, there is one area of your business that is most likely to determine if you can close the loop to retain the extremely valuable repeat customer.