Articles

"Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway." – Geoffrey Moore

Machine learning, blockchain, and AI bring advanced SaaS solutions to the cannabis industry.

Although we are only coming into harvest season, already 2019 has witnessed many significant scientific and technological breakthroughs in the cannabis industry. With the speed of innovation in this industry, you're forgiven if you've missed some of the most notable developments.

2019 has been a year of big moves for Socati. Within the last six months, it has raised $40 million in private investment, acquired Blue Marble Biomaterials (including a 22,000 sq. ft. manufacturing facility in Missoula Montana), and laid the groundwork for moving its headquarters to the tech-hub of Austin, Texas. Socati is positioning itself as a leader in extraction and broad-spectrum hemp oil in the US.

In an atmosphere of high regulation, limited advertising opportunities, and continually evolving legislation, cannabis brands are turning to tech to improve the retail experience. In many markets, most notably in Canada, the sample bud jar and slick packaging have been entirely removed from the retail space. Regulations like these make it near-impossible for consumers to interact with the product they wish to purchase.

Cannabis has a cash problem. Cashless payments may offer the solution.