Kristina Etter   |   August 26, 2019

Editor’s Choice: The Week in Cannabis & Hemp

From Counterculture to Pop Culture -- cannabis technology and science are moving marijuana mainstream and creating a flurry of opportunities.
Kristina Etter spent 20 years in corporate IT with a niche in mobile technology and IoT in agriculture. Today, she combines her love of technology with a passion for cannabis as the Editorial Director for Cannabis Tech.

A few months ago, I spoke to Tom Zuber from Zuber Lawler & Del Duca for an article regarding the Shifting Legal Landscape for Cannabis. During a side-conversation, he said something that struck me as profound, when he reminded me that had it not been for prohibition, cannabis would’ve always been in the hands of the pharmaceutical companies. Without it, the counterculture, underground movement responsible for cannabis legalization, never would’ve happened – not only changing history but ultimately changing the industry as we know it today. As a journalist, I love these moments that challenge the way I've always looked at things and change my perspective. Luckily, as a part of this industry, I get to enjoy moments like these frequently. 

This week on Cannabis Tech, we explored the unbridled potential of the plant by reviewing the science of cannabinoids, terpenes, and flavonoids. We also talked about the importance of regulation and standards and how technology is helping pave the way for better, more reliable products. Finally, we take a look at the hottest job market on the planet... cannabis and hemp!

More Than We Imagined

Not so long ago, the majority of what we knew about cannabis was limited to what we learned out of rebellion in our youth. With legalization and relaxed regulations regarding cannabis research, we are learning more than we ever imagined about the multitude of active and beneficial compounds found within its leaves. While CBD has undoubtedly helped bring cannabis and hemp into the mainstream limelight, we mustn’t overlook the rest of the ingredients.

Although the entourage effect theory suggests these compounds work better together, understanding them as individual substances is essential, too. As researchers continue to do more to isolate the broad spectrum of cannabinoids, we begin to understand so much more about their potential and how they work together. Factor in other compounds such as terpenes and flavonoids, and we get thousands of permutations with limitless opportunity.

Technology Brings Consistency

While things like standards, regulations, and certificates of analysis are bringing a level of consistency to cannabis and hemp products, the technology to test, track, and manage this data is the backbone to building a reliable cannabis industry trusted by lawmakers and consumers alike. From blockchain tracking solutions to the various seed to sale tracking systems available, technology is providing the safeguards necessary to make cannabis transactions less risky.

Technology is also increasing profits and ensuring product safety for consumers. Decontamination technology, like the technology from Rad Source, which builds on widely used short bandwidth remediation methods, helps ensure crops are clean and free of contaminants, is assisting cultivators to save harvests and ensure consumers receive pure, contaminant-free cannabis and hemp. You can join the free live webinar this Wednesday to learn more and ask questions about the technology with the leaders from Rad Source.

High Growth Means Help Wanted

Despite an evolving pool of validated research, there’s still much research to be done, which means there’s a growing need for experienced personnel to do the work. This week, we spoke about the increasing number of opportunities for biologists in cannabis and hemp. As we uncover the delicate secrets held within the plants' leaves, these roles, and other science and engineering roles, are crucial.

New reports from multiple sources suggest the number of careers within the cannabis and hemp industries are growing at exponential rates. Although many of these positions are entry-level, labor positions, many cannabis companies are seeking employees with higher levels of education and skills.

However, for those eager to jump in on the green rush, I also had the opportunity to speak to Gavin Kogan with Grupo Flor this week. Kogan reminds over-zealous entrepreneurs and investors to take their time to learn the ropes before they come into the industry and try to change the world. While innovation and enthusiasm are good qualities, it’s essential to learn from the pioneers and understand the nuances of the industry.

The number of people looking for jobs in the cannabis industry is increasing as well. This week, I spoke with Andrew Flowers from Indeed, about the number of job seekers using cannabis in their keyword searches, and the increases are astronomical! (Watch for that podcast, coming to A Tech Moment coming soon.)

Is your firm looking for high-tech talent? Ask Cannabis Tech about our qualified pool of STEM Talent candidates looking for opportunities in cannabis. College graduates and skilled professionals from all over the country are looking for companies like yours. Stop wasting your time sorting through applications for bud trimmers, and find the staff that has the qualifications, experience, and skillset you require. Ask us how to tap into our talent pool today!



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